El Dorado⊛ is the design showcase of Gonzalo Vázquez (de la) Parra ༗ ⎯ a Designer + Creative Director exploring the intersection of art, design, and culture since 2015. Based in Tijuana
(01) STRATEGY BRAND identity DESIGN (02) MOTION GRAPHICS WEB3 DIRECTION (03) SYSTEMS EXPERIENTIAL PRODUCT USER EXPERIENCE
Creative Direction, Editorial Design, Graphic Design
Media
A handmade zine about border tales in Tijuana, from a first person perspective into the journey of hitching rides on top of La Bestia, a network of freight trains traversing through Mexico. Laser printed using black ink on color paper, bound using staples.
Motion Graphics, Illustration, Animation
Experimental
Foundation Genesis
The liminality between the present and the future.
Edition of [ 1 ]
8-frame GIF
1000x1400 px
Simulacra
Trapped Cyborg
Edition of [ 10 ]
8-frame GIF
1200x1200 px
A series of selected motion illustrations animated frame by frame into infinite looping GIFs and minted on the Tezos network for the second OBJKT4OBJKT virtual exhibition.
Temptation [Edition of 500] 8-frame GIF 2400x2400 px View on ⎯ chain
Set of trippy GIFs minted on the Tezos Blockchain as crypto art through the experimental decentralized application Hic et Nunc.
8-frame infinite GIFs 1200x1200 px
8-frame infinite GIFs 1200x1200 px
Services
CONTENT PRODUCTION
PACKAGING & MERCH
WEB & DIGITAL
Rooted in experimentation and cultural exploration, El Dorado⊛ crafts visual systems that transform complexity into bold, intentional expressions. We partner with brands, artists, and institutions to build identities, narratives, and environments that feel as intuitive as they are unconventional.
Core Elements
Guidelines
Creative Toolkit
Activation Design
Motion & Video
Digital Campaigns
Print Collateral
Merch & Kits
Landing Pages
UI Systems