Digital Campaigns Web3 [dApps]User ExperiencesPrints & Editorials Motion Graphics IllustrationsVisual Identities
EL DORADO ⊛ GRAPHICS  ⊛  








Multidisciplinary creative studio independently run by graphic designer and creative director Gonzalo Vázquez (b.1996CDMX) 







Based in TJ    Working Worldwide   [Now available] for 2025 bookings  








Collaborating with global teams, delivering bold, creative visual
solutions for digital and physical platforms, offering fresh, vibrant perspectives to




El Dorado is the independent creative studio and showcase of (multidisciplinary) designer Gonzalo Vázquez de la Parra, a Tijuana based graphic designer and art director specializing in brand identity, digital experiences, and [visual] storytelling. 
areas of Expertise

Advertising
Apparel Design
Art Direction
Animation
Brand Design
Digital Design
Editorial Design
Front End
Graphic Design
Illustration
Print
Product Design
Motion Graphics
Typography
Visual Design
Web3







About

El Dorado operates at the intersection of art, design, and culture, by transforming ideas into compelling visual experiences.  Working in collaboration with global brands, artists, and innovators to craft impactful narratives through design, motion, and emerging technologies.

With a foundation in experimentation and a forward-thinking approach, we create visual identities, digital ecosystems, and immersive storytelling that resonate across industries. 

 From technology and entertainment to Web3 and beyond, our work evolves with the ever-changing creative landscape—pushing boundaries, shaping identities, and leaving lasting impressions.
  CV
TJ/SD

Gonzalo Vázquez de la Parra Pacheco
Resumé


Graphic Designer
Based in Tijuana
Born 1996
Ciudad de México
Bio
     With a strong background in Art Direction and Graphic Design, Gonzalo is celebrated for his creative and aesthetic expertise, backed by a Bachelor's of Arts in Strategic Graphic Design. His work delves into the intricate interplay between culture, music, and artistic environments, with a distinct focus on motion, semiotics, and symbolic languages.

    In 2015, Gonzalo founded Praxis Collective, a creative hub dedicated to empowering Latinx artists and fostering a horizontal, collaborative network. When Praxis entered an indefinite hiatus in 2020, Gonzalo launched El Dorado, an independent studio focused on crafting distinctive visual narratives for a diverse range of clients. 

Shortly thereafter, he joined Dapper Labs as a Senior Graphic Designer, for several years, playing a key role in the building and launch of NBA Top Shot and similar dApps on the Flow blockchain, pioneering a new era of digital collectibles in sports and gaming.

     Previously, as Creative Director at Vidmob, Gonzalo leveraged creative insights and data-driven strategies to craft compelling digital campaigns for global brands. Today, he collaborates with teams and startups around the world, delivering cutting-edge visual experiences that push the boundaries of design and innovation.

Experience
Dapper Labs
Vidmob
O-Live & Co.
Praxis Collective
Genetik

Exhibitions
AIGA Projecting Futures
AIGA Projecting Futures

Publications
Graphic Design Trends


Role
Senior Graphic Designer
Creative Director
Graphic Designer
Founder & Editor 
Graphic Designer


World Design Experience
World Design Experience


Shaping The New Reality


Years
2020-2024
2020-2022
2019
2015-2020
2015-2019


2024
2020


2023

Clients & Collaborators
3M
Bacardi
Campbell’s
Dapper Labs
Del Monte
Estée Lauder
Eucerin
HomeGoods
Kellogg’s
LayerZero
L'Oreal
NBA
NFL
Pepsi
Toyota
UFC
Yves Saint Laurent
Tools & Software
Airtable
Adobe CC
Blender
CSS+
Figma
Google Suite
HTML
Image/Video GenAI
Notion
Procreate
SketchUp
Slack
Touch Designer
UI/UX
Web3
Education
Universidad Iberoamericana CDMX [TJ]
Universidad Complutense de Madrid
Instituto de Economía Internacional
Interactive Advertising Bureau


Recognition
Bēhance
Bēhance
WNW
Bēhance
Bēhance
WNW
Field
Bachelors of Arts in Strategic Graphic Design
Mobile Apps Programming Course
Web Developmente Course
Digital Marketing Course

Featured
Photoshop Gallery
Motion Gallery
Working Not Working
Photoshop Gallery
Motion Gallery
Working Not Working

Year
2014-2020
2015
2015
2015
 
Year
2023
2023
2022
2022
2022
2021
2020




[EL DORADO GRAPHICS]

A multidisciplinary creative studio led by designer and creative director Gonzalo Vázquez. Virtually based in Tijuana—yet globally connected—we craft innovative, strategy-driven visual solutions that merge design, technology, and art to create impactful experiences.


[social]

[web3]

[contact]












()
Made while you were sleeping
El Dorado 2025 All wrongs deserved.
Latest Update:



i