X
AIGA
World Design Experience
Illustration, Motion Graphics, GIF

 Experiential Mapping Design

aBOUT

A series of vector illustrations and frame-by-frame animated motion graphics, spatially mapped and projected at the San Diego Museum of Art. This collaborative effort with AIGA SDTJ brought together students and local designers to kick off the World Design Experience 2024. The event featured Projecting Futures 2024, a special showcase held at Balboa Park in San Diego.




CLIENT

AIGA | SDTJ

PROJECT

Projecting Futures
STUDIO

El Dorado

YEARS

2024


Featured


AIGA San Diego
Projecting Futures
World Design Capital
2024





World Design Experience



San Diego | Tijuana
World Design Capital 2024
For the first time in history, the cross-border region of San Diego and Tijuana has been designated as the World Design Capital 2024 by the World Design Organization, showcasing our region as a global hub for design, innovation, arts, and culture.




Exchange Pavilion / Pabellón Intercambio
by Heleo x Daniel Ruanova Studio




A place for the exchange of human experiences.
Un lugar para el intercambio de experiencias humanas.

AIGA | SD TJ
Projecting Futures

2024

San Diego 
Museum of Art

Exploring the power of design to unite people.

For its fourth installment, I was honored to participate in a special showcase in collaboration with local designers and students from San Diego and Tijuana to kick off the World Design Experience.

Together, we transformed the façade of the San Diego Museum of Art in Balboa Park featuring a range of motion design – from kinetic typography, to motion graphics, to video – and set to a soundtrack.



A hypnotic journey through the lens of the human experience—melding trippy visuals, 
acid graphics, and all-seeing eyes to blur the line between perception and reality.




 






Frame by frame motion graphics spatially mapped and projected onto the façade of the San Diego Museum of Art in Balboa Park.






San Diego 
Museum of Art2024







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