X
NFL
All Day

Identity, Graphic Design, Typography, Illustration,
Motion Graphics, Iconography, UI/UX, Marketing

 Sports Tech Blockchain

aBOUT

NFL All Day is an innovative platform for NFL fans to collect and trade officially licensed digital collectibles. Users can purchase packs or individual moments that capture iconic NFL plays, and engage in a vibrant marketplace. Beyond digital ownership, fans can unlock exclusive rewards and real-world experiences, enhancing their connection to the game. 



CLIENT

NFL

PROJECT

NFL All Day
STUDIO

Dapper Labs

YEARS

2022-2023





About





🏈

Project: NFL All Day
Years: 2022-2023
Client: NFL
Studio: Dapper Labs
Services

Typography
Apparel Design
Iconography
Graphic Design
Pack Design

Sector

Sports
Gaming
Tech
Startup
Web3NFL All Day reimagines fan engagement with officially licensed digital collectibles. Users can discover legendary NFL plays through packs or single-moment purchases and trade within a thriving marketplace. With opportunities to earn exclusive rewards and real-world experiences, the platform bridges the digital and physical worlds for fans everywhere.



Role



After the groundbreaking success of NBA Top Shot with Dapper Labs, I joined the creative team to develop NFL All Day—a platform that brings the thrill of the NFL into the digital realm.

As part of the core team responsible for shaping its first identity, I collaborated closely with product, creative, and marketing teams to help establish a cohesive brand and visual language. 



My role involved translating the excitement of the NFL into vibrant visuals and seamless user experiences, ensuring the platform resonated with both dedicated football fans and newcomers alike.





Process




I contributed to shaping the visual identity by developing a scalable design system, featuring a comprehensive library of custom graphics, patterns, and reusable elements.
Scalable Language




This system ensured consistency across platforms and streamlined the production of assets for campaigns, in-app experiences, and events.


Apparel Design ✣  Apparel Design ✣  




Moments




Each collectible is a unique token that captures a video highlight, and can be acquired through curated themed packs that offer exclusive mix of unique moments, from rare to ultimate. 


Rarity Tier System





Tier: 
 [01] Rare 


Tier: 
 [02] Legendary
Tier: 
 [03] Ultimate


Packs




The experience of opening a pack is designed to mimic the adrenaline of live sports. As you tear open the digital wrapper, suspense builds with each animation, revealing the unique Moments one by one.




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