Top Shot
Identity, Graphic Design, Typography, Illustration,
Motion Graphics, Iconography, UI/UX, Marketing
Sports Tech
aBOUT
NBA Top Shot is the first NBA blockchain-based platform, revolutionizing digital collectibles. It allows fans to buy, sell, and trade digital assets representing iconic NBA moments, secured and authenticated on the Flow blockchain.
Each collectible is a unique token that captures a highlight, providing fans with genuine ownership of a piece of basketball history with unparalleled transparency.
CLIENT
NBA
PROJECT
NBA Top Shot
STUDIO
Dapper Labs
YEARS
2020-2024
APPROACH
Top Shot allows users to seamlessly buy, sell, and trade digital assets featuring the NBA's top highlights offering unparalleled transparency.
ROLE
From 2020 to 2024, I had the privilege of working in-house at Dapper Labs, where I contributed to the design and development of NBA Top Shot, the league's first blockchain-based platform.
From the project's inception, I collaborated closely with the creative and product design teams, focusing on integrating cutting-edge blockchain technology with engaging visual design to create a seamless and immersive user experience.
From the project's inception, I collaborated closely with the creative and product design teams, focusing on integrating cutting-edge blockchain technology with engaging visual design to create a seamless and immersive user experience.
CHALLENGE
The main challenge was creating a unique experience to pioneer a new form of digital collectibles that leveraged blockchain technology for authenticity and scarcity while appealing to a broad audience of NBA fans.
This required creating a cohesive visual identity that could support the product design and resonate with users, alongside developing intricate systems for minting and trading digital assets.
This required creating a cohesive visual identity that could support the product design and resonate with users, alongside developing intricate systems for minting and trading digital assets.
Each collectible can be acquired through packs that offer exclusive highlights
in a unique mix of moments, from common to legendary, all secured on the blockchain.
Moments purchased directly from
the marketplace are sold in themed packs.
Marketplace
Packs can be categorized by teams, players, types of plays, rookie debuts, and player stats. It is accessible to collectors around the world 24/7.
During the process, I helped build a scalable design system with custom vector-based graphics and typography.
Graphics Library
This system established a robust visual language and served as the foundational framework for the identity, streamlining various creative pipeline processes and ensuring consistency across the project.
Extended Language
This design system extended across multiple outputs, including User Interface and User Experience, as well as physical promotions like tickets and branded assets at activation events.
Product Design
Customized pattern design and 3D icon embedded into the interior of the Special Edition collectibles.
Each season included themed drops and campaigns, expanding the ecosystem and developing a dynamic identity.
Run It Back
Series 4 Tier Legendary Rare Common
Widely considered a renaissance age for the NBA, the years between 2014 and 2019 capture a collection of the greatest Moments from NBA history.
(1) Typography and illustrations for the Run It Back 14-19 campaing, honoring players from the era in a limited collection of special edition moments.
(2) Archive 14-19 Common RIB 14-19 Rare
Drop assets for the digital campaigns
Collectible design for Legendary tier moment