Top Shot
Brand & Identity, Graphic Design, Typography,
Illustration, Pack Design, Print, UI/UX
Sports Tech
aBOUT
NBA Top Shot is the first NBA blockchain-based platform, revolutionizing digital collectibles. It allows fans to buy, sell, and trade digital assets representing iconic NBA moments, secured and authenticated on the Flow blockchain.
Each collectible is a unique token that captures a highlight, providing fans with genuine ownership of a piece of basketball history with unparalleled transparency.
CLIENT
NBA
PROJECT
NBA Top Shot
STUDIO
Dapper Labs
YEARS
2020-2024
A new era begins
For the first time in history, NBA fans
have the power to own a piece of the action.
For the first time in history, NBA fans
have the power to own a piece of the action.
🏀
Project: NBA Top Shot
Years: 2020-2024
Client: Dapper Labs
Challenge
How can we redefine NBA fandom through
an unparalleled digital collectible experience?
The task was to design a groundbreaking platform that reimagined ownership with blockchain-backed authenticity and scarcity, while engaging a diverse spectrum of NBA fans—from casual supporters to avid collectors—bridging sports, technology, and digital culture.
Art Direction
Brand Identity
Graphic Design
Typography
Illustration
Pack Design
Iconography
UI/UX
Sector
Sports
Gaming
Tech
Startup
Web3
Role
From 2020 ⎯ 2024, I was part of the in-house creative team at Dapper Labs, where I contributed to the design and development of NBA Top Shot, the league’s first blockchain-powered platform.
Process
I led the creation of a scalable modular design system, integrating custom vectors and typography. This system became the brand’s backbone, ensuring visual consistency and streamlining the creative process across all outputs.
all deliverables.
Strategic Execution
From digital outputs like UI/UX components to physical promotions, including event tickets and branded assets, the visual language was applied seamlessly across multiple platforms.
Adaptive Design Evolution
My role involved supporting product design by creating custom patterns and 3D graphics that defined the look and feel of the collectibles. These elements evolved dynamically with each season, adapting to new creative directions and ensuring continuity with the brand’s evolving identity.