Work

Intro

Overview

Hello ･ مرحبا ･ Hola ･ 안녕하세요 ･ Hallo ･こんにちは･ Hej ･你好･ Bix túun ･ ᱡᱚᱦᱟᱨ ･ Olá ･ Padiuxi ･ਸਤ ਸ੍ਰੀ ਅਕਾਲ ･

Sr. Graphic Designer
+ Creative Director

Design + Culture
+10 years’ experience

Hello ⎯ I’m Gonzalo.

I’m a multidisciplinary designer from Mexico City, now based in 🏜️ Tijuana.

Since 2015, I’ve been crafting bold, narrative-driven experiences across visual art and graphic design. I’ve worked in-house at Dapper Labs 🕹️, helping launch Web3 platforms like NBA Top Shot , and led creative campaigns for global 🌍 brands at VidMob.

CULTURE FIRST future-conscious

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Services

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Advertising · Apparel Design · Art Direction · Animation · Branding · Curation · Digital Design · Editorial Design · Identity · Illustration · Experiential Design · Motion Graphics · Print · Typography · UI/UX · Web Design

What Drives Me

🌐
Cultural Relevance.
Projects that connects emotionally and resonates with the world around it.

📐
Design that Matters.
Teams that care deeply about strategic thinking and strong craft.

Clients

3M ・ Bacardi ・ Campbell’s ・Dapper Labs ・Del Monte ・Estée Lauder ・Eucerin ・HomeGoods ・Kellogg’s ・L'Oreal ・NBA ・NFL ・ Pepsi ・Toyota ・ UFC ・ Yves Saint Laurent・

At Dapper Labs, I played a key role on the creative team behind NBA Top Shot and other
dApps on the Flow blockchain — helping shape a new era of digital collectibles in sports and gaming.

PROJECTS

NBA Top Shot

First NBA blockchain platform—revolutionizing sports collectibles.

Case Study

NFL All Day

Official NFL digital collectibles platform for fan engagement and trading.
Case Study

UFC Strike

UFC’s licensed moments, now tradeable and ownable as digital collectibles

Case Study

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Process

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01° Discovery

Understanding the problem

I start by listening — deeply.
Research, brand audits, user behavior, cultural context.
I’m not just identifying what exists. I’m uncovering what matters.

02° Exploration

Shaping the vision
Early concepts take shape.
A visual language is born through friction, testing, and iteration.
It’s not just how it looks — it’s how it works, adapts, and connects.

03°
Construction

Building for tomorrow

Here, vision becomes form.
Systems, toolkits, interfaces — everything built with intention.
Scalable, functional, and ready for what’s next.

04°
Elevation

Making Impact

Final refinements.
Emotional clarity. Visual precision.
This is where design aligns with purpose — and connects with culture.

Thank you for scrolling!

⊛

El Dorado ⊛

All wrongs deserved.

3M ・ Bacardi ・ Campbell’s ・Dapper Labs ・Del Monte ・Estée Lauder ・Google・HomeGoods ・Kellogg’s ・L'Oreal ・NBA ・NFL ・ Nordstrom ・Toyota ・ UFC ・ Yves Saint Laurent・