Dapper Labs
Role
From 2020 to 2024, I was part of the in-house creative team that designed and launched NBA Top Shot — the NBA’s first blockchain-powered product.
As a hands-on designer, I collaborated with product, brand, and marketing teams to turn complex blockchain concepts into intuitive, high-impact visual experiences.
My focus was on building the visual identity and modular design system that unified product, web, and marketing campaigns.
👁️🗨️ This is a condensed version prepared for my Automattic interview. You can view the full case study here