index 
CATEGORIES

PROJECTS
(01)
Sports, Tech, Web3
NBA Top Shot
(02)
Sports, Tech, Web3
NFL  All Day
(03)
Sports, Tech, Web3
UFC Strike
(04)
Media, arts&culture, publication
Praxis Collective
(05)
Mapping, projection, motion
Eye World
(06)
illustration, motion graphics, projection

Portals
(07)
typography, apparel design, illustration
Free Parking Studio
(08)
Motion Graphics, Mapping, Projection
Projecting Futures

ABOUT
Gonzalo is a multidisciplinary designer virtually based in Tijuana currently partnering with studios, startups and teams across the cultural, arts, tech, and entertainment industries.
 
Collaboration and inquiry are always welcome  👋  Collaboration and inquiry are always welcome  👋    
FIND ME ON
Instagram
Bēhance
LinkedIn
Email Are.na
Twitter
Spotify
WNW


Last update: Aug 1, 2025
TJ-MX
Work 

Design Systems


A study in consistency, flexibility, and brand expression at scale. This collection showcases the underlying architecture of identity — from UI kits and component libraries to typographic hierarchies, icon sets, and packaging systems. Each project reflects a modular approach designed to evolve across platforms, products, and touchpoints with clarity and cohesion.



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All wrongs deserved.


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