X


Role



After the groundbreaking success of NBA Top Shot with Dapper Labs, I joined the creative team to develop NFL All Day—a platform that brings the thrill of the NFL into the digital realm.

As part of the core team responsible for shaping its first identity, I collaborated closely with product, creative, and marketing teams to help establish a cohesive brand and visual language. 



My role involved translating the excitement of the NFL into vibrant visuals and seamless user experiences, ensuring the platform resonated with both dedicated football fans and newcomers alike.







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