EL DORADO
Shaping visual culture across borders for more than a decade + El Dorado Graphics⊛ + Digital Design & Creative Direction +    














El Dorado⊛ is the design studio of Gonzalo Vázquez (de la) Parra ༗ 
Senior Graphic Designer + Art Director 

A multidisciplinary creative with over a decade of experience shaping identities, visual systems and digital worlds. From agencies to blockchain labs, I’ve collaborated with global teams to shape culture-driven, experimental work across identity, product, and web.

Services

Advertising
Apparel Design
Art Direction
Branding
Curation
Digital Design
Editorial Design
Identity
Illustration 
Experiential Design
Motion Graphics
Print
Typography
UI/UX
Web Design
Clients

3M
Bacardi
Campbell’s
Dapper Labs
Del Monte
Estée Lauder
Kellogg’s
LayerZero
L'Oreal
NBA
NFL
Pepsi
Toyota
UFC
Yves Saint Laurent
Featured Projects
[01]
20-24


NBA Top ShotArt Direction, Brand & Identity, Typography, UI/UX
Sports Tech Web3

[02]
22-23


NFL  All DayGraphic Design, Visual Identity, Typography, UI/UX
 Sports Tech Web3

[03]
22-23


UFC StrikeGraphic Design, Visual Identity, Typography, UI/UX
 Sports Tech Web3

[04]
15-20


Praxis CollectiveCreative Direction, Brand & Identity, Editorial, PrintMedia Zine Art

[05]
21


Eye WorldAnimated Illustration, Motion Graphics, GIF
 Crypto Art Tezos Blockchain

[06]
21-22


P✺RTALS Animated Illustration, Motion Graphics, GIF
Blockchain Tezos Art

[07]
24



Projecting FuturesAnimation, Motion Graphics, GIF
 Experiential Mapping EXHIBITION




Simulacra
Illustration, Motion Graphics, GIF
Crypto Art Tezos Blockchain



Sueños Norteños
Illustration, Motion Graphics, GIF
Crypto Art Tezos Blockchain

Illustration, Motion Graphics, GIF
Crypto Art Tezos Blockchain



Polaris
Illustration, Motion Graphics, GIF
Crypto Art Tezos Blockchain




All wrongs deserved ⊛


i