El Dorado is an independent creative studio and design practice led by Tijuanabased designer ⟢ Gonzalo Vázquez (b. 1996 CDMX). An art director and multimedia artist fusing graphic design, technology, and the arts to craft immersive 𓂉 experiences.

Services

Advertising
Apparel Design
Art Direction
Animation
Consulting
Curation
Digital Design
Editorial
Graphic Design
Illustration
Experiential Design
Print
Motion Graphics
Typography
Visual Design
Web Design

Clients

3M
Bacardi
Campbell’s
Dapper Labs
Del Monte
Estée Lauder
Eucerin
HomeGoods
Kellogg’s
L'Oreal
NBA
NFL
Pepsi
Toyota
UFC
Yves Saint Laurent

Bio & CV
With a strong background in Art Direction and Graphic Design, Gonzalo is celebrated for his creative and aesthetic expertise, backed by a Bachelor's Degree in Strategic Graphic Design. His work delves into the intricate interplay between culture, music, and artistic environments, with a distinct focus on motion, semiotics, and symbolic languages to craft immersive experiences.

In 2015, Gonzalo founded Praxis Collective, a creative hub dedicated to empowering Latinx artists and fostering a horizontal, collaborative network. When Praxis entered an indefinite hiatus in 2020, Gonzalo launched El Dorado, an independent studio focused on crafting distinctive visual narratives for a diverse range of clients.

Shortly thereafter, he joined Dapper Labs as a Senior Graphic Designer, for several years, playing a pivotal role in the successful launch of NBA Top Shot and other decentralized applications on the Flow blockchain, pioneering a new era of digital collectibles.

Previously, as Creative Director at Vidmob, Gonzalo leveraged creative insights and data-driven strategies to craft compelling digital campaigns for global brands. Today, he collaborates with teams and startups around the world, delivering cutting-edge visual experiences that push the boundaries of design and innovation.

Experience

Work

Sr. Graphic Designer
Dapper Labs^2020-2024

Creative Director
Vidmob
^2020-2022

Graphic Designer
O-Live & Co.
²⁰¹⁹

Founder & Editor
Praxis Collective
^2015-2020

Graphic Designer
Genetik
^2015-2019

Education

Bachelor of Arts Strategic Graphic Design Universidad Iberoamericana TJ/CDMX
2014-2020

Mobile Apps Programming Course
Universidad Complutense de Madrid
2015

Web Development Course
Instituto de Economía Internacional
2015

Digital Marketing Course
Interactive Advertising Bureau
2015

Recognition

Bēhance Photoshop Gallery
2023
Bēhance Motion Gallery
2023
Working Not Working
2022
Bēhance Photoshop Gallery
2022
Bēhance Motion Gallery
2021
Working Not Working
2020