EL DORADO
Shaping visual culture across borders for more than a decade + El Dorado Graphics⊛ + Digital Design & Creative Direction +    




El Dorado⊛ is the design studio of Gonzalo Vázquez (de la) Parra ༗ 
Senior Graphic Designer + Art Director 

A multidisciplinary creative with over a decade of experience shaping identities, visual systems and digital worlds. From agencies to blockchain labs, I’ve collaborated with global teams to shape culture-driven, experimental work across identity, product, and web.

Services

Advertising
Apparel Design
Art Direction
Branding
Curation
Digital Design
Editorial Design
Identity
Illustration 
Experiential Design
Motion Graphics
Print
Typography
UI/UX
Web Design
Clients

3M
Bacardi
Campbell’s
Dapper Labs
Del Monte
Estée Lauder
Kellogg’s
LayerZero
L'Oreal
NBA
NFL
Pepsi
Toyota
UFC
Yves Saint Laurent
Featured Projects
[01]
20-24


NBA Top ShotArt Direction, Brand & Identity, Typography, UI/UX
Sports Tech Web3

[02]
22-23


NFL  All DayGraphic Design, Visual Identity, Typography, UI/UX
 Sports Tech Web3

[03]
22-23


UFC StrikeGraphic Design, Visual Identity, Typography, UI/UX
 Sports Tech Web3

[04]
15-20


Praxis CollectiveCreative Direction, Brand & Identity, Editorial, PrintMedia Zine Art

[05]
21


Eye WorldAnimated Illustration, Motion Graphics, GIF
 Crypto Art Tezos Blockchain

[06]
21-22


P✺RTALS Animated Illustration, Motion Graphics, GIF
Blockchain Tezos Art


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