EL DORADO
Shaping visual culture across borders for more than a decade + El Dorado Graphics⊛ + Digital Design & Creative Direction +    




El Dorado⊛ is the design studio of Gonzalo Vázquez (de la) Parra ༗ 
Senior Graphic Designer + Art Director 

A multidisciplinary creative with over a decade of experience shaping identities, visual systems and digital worlds. From agencies to blockchain labs, I’ve collaborated with global teams to shape culture-driven, experimental work across identity, product, and web.

Services

Advertising
Apparel Design
Art Direction
Branding
Curation
Digital Design
Editorial Design
Identity
Illustration 
Experiential Design
Motion Graphics
Print
Typography
UI/UX
Web Design
Clients

3M
Bacardi
Campbell’s
Dapper Labs
Del Monte
Estée Lauder
Kellogg’s
LayerZero
L'Oreal
NBA
Nike
Pepsi
Toyota
UFC
Yves Saint Laurent
Featured Projects

[01]
25-26


[ NIKE GLOBAL ]
Studio: RECESS STUDIOS

Nike SNKRSCampaign Systems, Visual Direction, Typography
Sports digital culture product

  Coming Soon

[01]
20-24


[ A better collectible ]
Studio: dapper labs

NBA Top ShotDesign Systems, Brand & Identity, Typography
Sports digital culture product

View Project


[02]
22-23


[ THE FUTURE OF collectING ]
Studio: dapper labs
NFL  All DayGraphic Design, Visual Identity, Typography
 Sports digital culture product

View Project

[03]
22-23


[ OWN THE GLORY ]
Studio: dapper labs

UFC StrikeGraphic Design, Visual Identity, Typography
 Sports digital culture product

View Project


[04]
15-20


[ AMPLIFYING LATINX VOICES ]
Studio: EL DORADO

Praxis CollectiveCreative Direction, Brand & Identity, EditorialMedia culture print

View Project

[05]
21


Eye WorldAnimated Illustration, Motion Graphics, Animation
 gif artwork motion

View Project

[06]
21-22


P✺RTALS llustration, Motion Graphics, Animation
GIF artwork motion


View Project


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