Gonzalo Vázquez de la Parra Pacheco
Resumé

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Graphic Designer
Based in Tijuana

Born 1996
Ciudad de México

Bio

With a strong background in Art Direction and Graphic Design, Gonzalo is celebrated for his creative and aesthetic expertise, backed by a Bachelor's of Arts in Strategic Graphic Design. His work delves into the intricate interplay between culture, music, and artistic environments, with a distinct focus on motion, semiotics, and symbolic languages.

In 2015, Gonzalo founded Praxis Collective, a creative hub dedicated to empowering Latinx artists and fostering a horizontal, collaborative network. When Praxis entered an indefinite hiatus in 2020, Gonzalo launched El Dorado, an independent studio focused on crafting distinctive visual narratives for a diverse range of clients.

Shortly thereafter, he joined Dapper Labs as a Senior Graphic Designer, for several years, playing a key role in the building and launch of NBA Top Shot and similar dApps on the Flow blockchain, pioneering a new era of digital collectibles in sports and gaming.

Previously, as Creative Director at Vidmob, Gonzalo leveraged creative insights and data-driven strategies to craft compelling digital campaigns for global brands. Today, he collaborates with teams and startups around the world, delivering cutting-edge visual experiences that push the boundaries of design and innovation.

Experience

Dapper Labs
Vidmob
O-Live & Co.
Praxis Collective
Genetik

Exhibitions

Archivo Fragmentado
AIGA Projecting Futures
AIGA Projecting Futures

Publications

Graphic Design Trends

Role
Senior Graphic Designer
Creative Director
Graphic Designer
Founder & Editor
Graphic Designer

MDAP Urban Exploration Lab
World Design Experience
San Diego Design Week

Shaping The New Reality

Years
2020-2024
2020-2022
2019
2015-2020
2015-2019

2025
2024
2022

2023

Clients & Collaborators

3M
Bacardi
Campbell’s
Dapper Labs
Del Monte
Estée Lauder
Eucerin
HomeGoods
Kellogg’s
LayerZero
L'Oreal
NBA
NFL
Pepsi
Toyota
UFC
Yves Saint Laurent

Tools & Software

Airtable
Adobe CC
Blender
CSS+
Figma
Google Suite
HTML
Image/Video GenAI
Notion
Procreate
SketchUp
Slack
Touch Designer
UI/UX
Web3

Education

Universidad Iberoamericana CDMX [TJ]
Universidad Complutense de Madrid
Instituto de Economía Internacional
Interactive Advertising Bureau

Recognition

Bēhance
Bēhance
WNW
Bēhance
Bēhance
WNW

Field

Bachelors of Arts in Strategic Graphic Design
Mobile Apps Programming Course
Web Developmente Course
Digital Marketing Course

Featured

Photoshop Gallery
Motion Gallery
Working Not Working
Photoshop Gallery
Motion Gallery
Working Not Working

Year

2014-2020
2015
2015
2015

Year

2023
2023
2022
2022
2022
2021
2020

[EL DORADO GRAPHICS]

A multidisciplinary creative studio led by designer and creative director Gonzalo Vázquez. Virtually based in Tijuana—yet globally connected—we craft innovative, strategy-driven visual solutions that merge design, technology, and art to create impactful experiences.

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Made while you were sleeping

El Dorado 2025

All wrongs deserved.

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El Dorado

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